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The renowned publisher has appointed a seasoned producer from the creators of Apex Legends to oversee the studio crew at their internal studio, which is currently crafting the forthcoming over-the-shoulder action-packed title known as Project Ethos.

Leadership Change Follows Poor Response

Brinkman assumes the role of studio head at 31st Union following the exit of previous head the ex-Sledgehammer Games executive, who was reportedly let go due to the game's lackluster early showing last autumn.

Recently, the company's top executive a key figure updated employees about this strategic move through an internal memo, which highlighted that playtesting had indicated the necessity for a more defined game identity.

The president expressed that the team is now refining Project Ethos with a renewed focus, aiming to satisfy gamer demands.

Trend of Strategic Acquisitions

This announcement follows a similar move taken by 2K Games in August, when they brought on an industry veteran from Blizzard to contribute to the BioShock studio Cloud Chamber.

Below is the entire text from Ismailer's memo:

Hello Everyone—

I know you all just completed your meeting - I hope you’re as enthusiastic as I am with the recent updates. Last time I sent you all a update, I expressed the following: “I believe in this crew. You all are some of the most motivated and creative designers we have had the chance to collaborate with - and we’re excited for that collaboration to continue.”

Through your commitment and versatility, particularly over the past twelve months, you repeatedly show that.

The community feedback from last autumn’s the game demo was revealing. It confirmed the potential of a action-packed game but indicated we still had refinements needed. It highlighted the need for a sharper brand.

The progress is encouraging to see how far you’ve progressed. You took the criticism to mind and overhauled Project ETHOS with a revitalized vision - one that’s poised to achieve its promise to our players.

The trust in Project ETHOS increases every day. To boost the incredible advancement you’ve made, It is a pleasure to announce Ben Brinkman as the latest Lead of the team. After several months of conversations, Ben comes aboard us on next week.

His guidance and expertise in the PVP shooter space is considerable, having devoted the past decade and a half creating and leading some of the most popular series in the industry, such as the acclaimed shooter, and lately, Apex Legends.

Please join me in receiving him soon. We are all excited to keep witnessing the evolution of the game in the months to come.

David

Background of the Incoming Leader

Brinkman currently holds the role of executive producer and head of production at Respawn Entertainment for Apex Legends. He previously worked at Treyarch and Activision in various production roles on the iconic franchise series, and, earlier in his career, had assignments at other industry leaders.

Title Information and Concept

The upcoming game was unveiled in October 2024 alongside a community playtest. Then, the developers portrayed the title as a "no-cost, third-person perspective roguelike hero shooter and an exciting evolution on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to match your preferred approach," the description explains. "Take on the competition with new abilities, challenges, and challenges that change every match. Will you leave securely with your valuable rewards? Or take a risk, put it on the line, and hope your group can earn top ranking? The option is in your hands."

The game has not yet received an official launch window or supported systems, but enthusiasts can expect further news as creation progresses.